As the kodoku-nichi (a ritual during which a prayer counts for 100 or 1,000), the Hozuki Ichi is a tradition that takes place every summer since Edo Period. Hozuki means “Japanese lantern” and it is the name of a flower, which was considered to have healing powers if swallowed with water. Its demand was high on July 10th, because that was the day when it powers were 46,000 times more effective.
Performed at Sensoji Temple, the Hozuki Ichi is more than just a normal kodoku-nichi: a prayer counts for 46,000, so this is the most blessing time of the year.
To get into the mood, the celebration will start on July 9th.