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MUKOOMI CBD Pop-up store
Sep 24 - Sep 27Free
MUKOOMI is hosting a pop-up event next week in Daikanyama! The even will feature a few giveaways and special deals for customers. September 24-27. 11am-7pm. 東京都渋谷区代官山町 9-1.
The presence of CBD oil in skincare and wellness has been expanding, and is predicted to have exponential growth in Japan. Yoshikawa, the first biracial wo¥poman to be crowned Miss World Japan in 2016, realized the benefits of CBD during her stay in the U.S. two years ago. Yoshikawa launched her own CBD-infused skincare line MUKOOMI earlier this year and opened its online store in May.
The brand name holds a powerful message, combining the words mukou (beyond) and miru (to see). The brand holds at its core the message to transcend standard beauty expectations and the products themselves are all-inclusive and gender neutral. Yoshikawa created the brand in collaboration with Shahdan Calcuttawalla, a global entrepreneur.
When asked about why she decided to start a brand specifically focusing on CBD oil, Yoshikawa shares that CBD oil aligned directly with her values about “science, tradition and environment.” “Science is discovering the benefits of new substances and re-affirming the miraculous properties of traditionally used substances like CBD oil derived from the hemp plant,” she says.
“The latest skincare research proves that CBD can have great effects when applied to the skin. This natural extract is derived from hemp, which is called a ‘super plant,’ as it does much more to improve the Earth than most plants, such as putting nutrients back into the soil around it and making it more fertile.”