Hello Kitty Land Tokyo, as its name suggests, is the place to indulge in Japanese pop culture’s ultimate kawaii segment. The indoor theme park announced its first-ever summer festival this year, hosting a colorful celebration centered on three elements: food, music and the beach. Held at Puro Village, the music festival features live performances by much-loved Sanrio characters dressed in special outfits to match the event. There’s also a “Puro Meat & Dessert” lineup of cute and tasty treats, and a tropical “Puro Island” where guests can enjoy exclusive photoshoots.