Strawberry lovers, here’s a reason to visit Shinjuku this season! The Tochiaika Strawberry Festival brings together 44 stores offering 56 strawberry-themed dishes, from sweets and drinks to salads and bread, all made with luxurious strawberries from Tochigi Prefecture. Visitors can stroll through the shops, try limited-time menus, and fully immerse themselves in the strawberry experience. Plus, anyone who spends over ¥3,000 at participating shops can enter a campaign via the ONE LUMINE app for a chance to win a strawberry picking experience in Tochigi and strawberry-based treats—making it a sweet day out in Shinjuku for both foodies and families alike.

Check out the Menu here.

Information

Start: Jan 15th 2026 at 10:00am

End: Feb 19th 2026 at 8:00pm

LUMINE SHINJUKU, LUMINE EST, NEWoMan, EATo LUMINE

3-38-1 Shinjuku Shinjuku-ku

https://www.lumine.ne.jp/shinjuku/topics/detail/?cd=002664

￥389-4950