Fashion
G-Shock’s First-Ever Pokémon Watch Hits Japan Shelves July 17
The limited-edition GA-110PKM-7A goes on sale in Japan July 17, priced at ¥33,000 and built around the franchise's original 1996 color scheme
How to Wear and Style a Summer Yukata
Your guide to styling Japan’s most iconic seasonal garment
Audemars Piguet x Swatch’s “Royal Pop” Watch Lands in Tokyo on May 16
Eight pocket watches, three stores, one per person. Your complete drop guide.
Japanese Makeup Products Professionals Love in 2026
J-beauty Picks—From Tokyo Sets to Hollywood red carpets and K-Pop Stages
Tokyo Neighborhood Guide: Thrifting in Shimokitazawa
Where to start your secondhand journey in Tokyo’s thrift city
Tokyo Trends: Spring 2026
Where urban edge meets delicate detail
When Is Tokyo Fashion Week 2026?
What to Expect from Japan’s Biggest Fashion Event
What Is Oshikatsu? How Japan’s Fandom Culture Is Redefining Connection and Self-Care
From itabags to plushies, discover how Japanese youth are finding comfort in their faves
Japanese Halloween Costume Ideas for 2025
Draw inspiration from Japanese horror folktales
Gorpcore: History of “Outdoor Fashion” and the Japanese Brands To Know
Why outdoor clothing is popular in Japan
“Magical Girl” Fashion Trend in Japan
How Japan’s Kawaii Anime Aesthetic Sparked 2025’s Latest Microtrend
Discover Top Fashion Brands in Tokyo: From Streetwear to Whimsical Styles
Explore the best local brands shaping Tokyo's fashion scene
Tokyo Trends: Spring 2025
A grunge, romantic twist on spring
The Irresistible Oris X Disney’s The Muppets Watches
A tribute to iconic characters
Based in Japan: Kimono Stylist Kara Harris
Harris' journey to both preserve and push the boundaries of an age-old tradition
Tokyo Trends: Where To Buy Winter Coats In Tokyo
Leather is your go-to this season
Tokyo Trends: 11 Best Work Bags To Buy in Japan This Fall
Function without sacrificing style
Tokyo Trends: Blokette
Buy “The It Girl” trends this season
Tokyo Trends: Five Chrome Silver Accessories to Buy in Tokyo
It’s all acubi and blokette this season -- here's where to buy the look
Tokyo Trends: Tokyo Fall Fashion 2024
Here’s what to wear in Tokyo this season
Tokyo Trends: 90s Fashion in Tokyo
Fashion serving as a driving power of social change and art liberation
Japanese Denim: Perfection in Blue
Exploring Japan’s denim industry