Originally published on metropolis.co.jp on March 2010
Sacha Baron Cohen returns to the US with his confrontational, culturally anarchic brand of guerrilla comedy, this time to skewer the New American Dream, which is to be hugely famous for no apparent reason. His latest title character is a monstrously gay, disgraced (had to do with Velcro) Austrian fashionista who has come to America to become a celebrity. It’s a bit less spontaneous and more mean-spirited than Borat, and some of the set pieces, especially those involving anal sex, are, um, pushing it. But it hits its targets (the fashion world, celebrity moms, homophobes) as often as it misses them.