The Power of Fashion

The Power of Fashion

Tokyo Girls Collection 2014 A/W


Photo courtesy of ©TGC 2014 A/W

Now in its 19th iteration, the Tokyo Girls Collection (TGC) has come and gone for another season, heralding with it the official arrival of autumn fashion for Tokyo, as well as endorsing the trends that will characterize the city’s streets for the next six months. For the curious, the core trend this fall is a return to 1960s monotone chic for the fashionate elite, while the general tone is a return to the 1990s for the casual shopper.

Although the central theme—as ever—was a celebration of Japanese girls’ culture, this season’s TGC was also home to the first appearance of a number of brands from abroad, including Diesel, Kate Spade Saturday and UGG.

Trend-based fashion might have been the focus, but cute kids’s fashion also popped up, as did sharp suits for aspiring OL (office ladies) and salarymen, all next to the surprise appearance of plus-size fashion from Smile Land in sizes from L to 10L.

Following the tradition of holding a satellite event outside of Tokyo—as TGC has previously done in Osaka, Nara and even as far away as Okinawa—this year TGC will be popping up in Nagoya on October 4. TGC Night in Nagoya promises to be a mix of fashion shows and live performances to rival the core event.