October 7, 2010
Bite Me
Originally published on metropolis.co.jp on October 2010 Some might argue that Itsuma Kuramoto is obsessed with Apple. Since 2004, the artist has been traveling to iStores from Shibuya to London in order to, well, bite the apple. His BiteApple project is a series of photographs and videos showing the rogue artist—his work is completely unaffiliated […]
By Metropolis
Originally published on metropolis.co.jp on October 2010
©2010 Itsuma Kuramoto. All rights Reserved
Some might argue that Itsuma Kuramoto is obsessed with Apple. Since 2004, the artist has been traveling to iStores from Shibuya to London in order to, well, bite the apple. His BiteApple project is a series of photographs and videos showing the rogue artist—his work is completely unaffiliated with the company—chewing a chunk out of the fruity logo. In conjunction with an exhibit of his works at Shinjuku’s Nekonoma Gallery, Kuramoto is hosting an event on October 9 in which you can take your own photo posed with the world’s most famous apple.
Gallery Nekonoma
Itsuma Kuramoto. BiteApple. Video, photography. Until Oct 13, free. 33-3 Tomihisacho, Shinjuku-ku. Tel: 050-1283-2309. Open daily 4-9pm. Nearest stn: Shinjuku-Gyoenmae. http://nekonoma.exblog.jp
