Originally published on metropolis.co.jp on May 2010

From the Annals of Unlikely Collaborations comes a promotional tie-up between Tower Records and a variety of leisure-lifestyle brands. The limited edition version of Pentax’s popular K-x DSLR is part of Tower’s Summer Festival 2010 Support Goods campaign, which offers a one-stop shop for hot-season music fans. Also available are items from well-known outdoor brands Marmot (poncho, rain gear and sun hat), Coleman (camp chair, backpack, pouch), Keen (footwear) and Stussy (T-shirts and sunglasses). All goods boast a distinctive rainbow motif and are currently available for pre-order through Tower’s website.

Info: http://tower.jp/fesgoods