Originally published on metropolis.co.jp on November 2011

If you’re a lowly salaryman climbing the corporate marketing ladder, you better be on your game at all times. When the boss asks for suggestions on a new kick-ass product to gain market share, go with the absolutes: love and booze. The result? Red Romance, happoshu with cassis for a cheap, sweet and pink “sexy beer.” So call up that special lady and take her to the local conbini for a romantic treat. As seen on the big screen in new hit Sarariman NEO (review http://meturl.com/neo). ¥137, available from Family Mart.