What Is Oshikatsu? How Japan’s Fandom Culture Is Redefining Connection and Self-Care

From itabags to plushies, discover how Japanese youth are finding comfort in their faves

Japanese Halloween Costume Ideas for 2025

Draw inspiration from Japanese horror folktales

Gorpcore: History of “Outdoor Fashion” and the Japanese Brands To Know

Why outdoor clothing is popular in Japan

“Magical Girl” Fashion Trend in Japan

How Japan’s Kawaii Anime Aesthetic Sparked 2025’s Latest Microtrend

Discover Top Fashion Brands in Tokyo: From Streetwear to Whimsical Styles

Explore the best local brands shaping Tokyo's fashion scene

Tokyo Trends: Spring 2025

A grunge, romantic twist on spring

The Irresistible Oris X Disney’s The Muppets Watches

A tribute to iconic characters

Based in Japan: Kimono Stylist Kara Harris

Harris' journey to both preserve and push the boundaries of an age-old tradition

Tokyo Trends: Where To Buy Winter Coats In Tokyo 

Leather is your go-to this season

Tokyo Trends: 11 Best Work Bags To Buy in Japan This Fall

Function without sacrificing style

Tokyo Trends: Blokette

Buy “The It Girl” trends this season

Tokyo Trends: Five Chrome Silver Accessories to Buy in Tokyo 

It’s all acubi and blokette this season -- here's where to buy the look