Event Overview

Spring Valley Brewery Co., Ltd. (SVB) will host a press conference on Tuesday, September 30, 2025, in collaboration with the Japanese Hop Promotion Committee, celebrating its 10th anniversary. This press conference is a part of SVB’s special event series for their 10th anniversary celebration, “ENJOY! CRAFT Megumi JAPAN 2025.”

The event will discuss the past decade of efforts to promote Japanese hops and introduce new initiatives. Hiroyuki Fujiwara, representative of the Japan Beer Journalists Association, along with brewery and hop producers, will share their perspectives on the growth and future of Japanese hops.

Additionally, the Craft Beer Japan Hop Fest 2025 feat. Sanma in SVB Tokyo will take place on October 25–26, 2025. This exciting event will feature “hop tastings”, where attendees can compare the aromas of various hop varieties.

Event Schedule

• 10:30 — Reception begins

• 11:00 — Press Conference Presentation

• 11:40 — Photo shoot/surrounding interview

• 12:00 — Scheduled to end

Speakers

Hiroyuki Fujiwara — Representative, Japan Beer Journalists Association.

Hideji Miyazaki — CEO, Miyazaki Hideji Beer Co., Ltd.

Tokihiko Nagano — Chairman, Kyushu Craft Beer Association & Vice President, National Craft Brewers Council.

Toshiaki Kobayashi — Social Collaboration Department, Kanagawa University.

Ayaka Imoto — President, Spring Valley Brewery Co., Ltd.

Shuntaro Tsuji — Head Brewer, Spring Valley Brewery Co., Ltd. Tokyo.

Event Topics

• Results of the Japanese hop initiatives and future challenges.

• Introduction of a dual-wielding brewery working with local communities and a case study of hop production by university students.

• About the Craft Beer Japan Hop Fest 2025 feat. Sanma in SVB Tokyo.

• Hop aroma comparison: “Hop Tasting” experience.

Information

Start: Sep 30th 2025 at 11:00am

End: Sep 30th 2025 at 12:00am

Spring Valley Brewery Tokyo

2nd floor, Log Road Daikanyama, 13-1 Daikanyama-cho, Shibuya-ku

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