Niche Watch

Niche Watch

Originally published on metropolis.co.jp on October 2010 Beauty products and the good old US of A—not the most obvious combination perhaps, but those two ideas form the basis for Shampoo to Go! The new shop’s décor is “mischievous West Coast American seaside,” with red, white and blue-painted walls hung with US license plates and flags. […]

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Originally published on metropolis.co.jp on October 2010

Beauty products and the good old US of A—not the most obvious combination perhaps, but those two ideas form the basis for Shampoo to Go! The new shop’s décor is “mischievous West Coast American seaside,” with red, white and blue-painted walls hung with US license plates and flags. Operated on a members-only system, the store caters to stylists, hairdressers and other industry types. It aims to be a go-to location for everything from shampoo and styling creams to staff uniforms and knickknacks to decorate your salon. Membership is free, and all beauticians and beauty school students are eligible to apply.

5F Yoyogi Center Bldg, 1-57-1 Yoyogi, Shibuya-ku. Open Mon-Fri 10am-8pm, closed Sat-Sun & hols. Nearest stn: Yoyogi.