Niche Watch

Niche Watch

Originally published on metropolis.co.jp on January 2010 In a land where green Tabasco sauce is actually considered spicy, it can be hard for dedicated chili aficionados to get a decent fix. So we were tickled pink when a fellow devotee told us about Pepper Friends, a Yokohama-based online store which specializes in all things togarashi-related. […]

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Originally published on metropolis.co.jp on January 2010

Illustration by Kohji Shiiki

In a land where green Tabasco sauce is actually considered spicy, it can be hard for dedicated chili aficionados to get a decent fix. So we were tickled pink when a fellow devotee told us about Pepper Friends, a Yokohama-based online store which specializes in all things togarashi-related. You’ll find frozen (and, depending on the season, fresh) chilis covering the whole of the heat spectrum, from comparatively benign jalapenos to Bhut Jolokia, a pepper so potent there’s been talk of using it in riot grenades in India. Hot pepper snacks, sauces and seasonings are also in stock and, if you can’t handle the Japanese, there’s a primitive computer-translated English interface. Right, who wants to do some tequila slammers?

www.hyb.jp