Originally published on metropolis.co.jp on May 2013

Snack-loving street urchins take note, uni-flavored chips (¥126) are in town. Made by Ozack, these fried potato discs can’t be said to taste a great deal like the spiky marine animals—perhaps good news for some of the more particular gaikokujin—but they do carry a distinct taste of fresh sea spray. Or maybe we just left the window open. The first echinoderm-flavored bar snack we’ve come across, which doesn’t actually include any real sea urchin, is clearly striking a chord with the public. Our local conbini has been sold out of the product every morning—and they can’t refill the shelves fast enough.