Originally published on metropolis.co.jp on June 2011

Been having sadistic urges towards your breakfast banana? Based on the concept that human beings are not the only possible targets for a bit of S&M-style bondage, Hirotsugu Itsuji has tied up an impressive range of 300 different subjects for your perverted pleasure—including bananas, jellyfish, pairs of high-heels and a great deal more. Why? To put the “strap” into your keitai strap. He personally produces his kinky creations by hand, so they frequently go out of stock, leaving waiting punters panting to immerse themselves in a bit of healthy kinbaku with a pineapple, for example. These kawaii accessories are a massive hit, especially in their local neighborhood, which is—unsurprisingly—Shinjuku’s Nichome.

Kinbaku strap, ¥1,600. Available via www.kitanya.com