Devil in the Details

Devil in the Details

Originally published on metropolis.co.jp on February 2010 It’s easy to tell when a press release has been translated from Japanese, rather than written in self-standing English, such is the persistence of a certain, well, way of thinking. Take Sanyo’s missive announcing the latest Xacti camcorder: “It is ideal for beautifully capturing not only special events, […]

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Originally published on metropolis.co.jp on February 2010

It’s easy to tell when a press release has been translated from Japanese, rather than written in self-standing English, such is the persistence of a certain, well, way of thinking.

Take Sanyo’s missive announcing the latest Xacti camcorder: “It is ideal for beautifully capturing not only special events, but also scenes from daily life…” Fortunately for the new Panasonic subsidiary, kind folk like us are on hand to explain that the ¥50,000 DMX-CG110 looks like a roaring beast of a camera.

With the dual ability to grab 14-megapixel still photos and full 1080 high-def video, all in a tiny 176g, pistol-shaped casing, the CG110 is as appealing as any. Maybe next time Sanyo will figure out how to tell us that all by itself.

http://meturl.com/xacti