keshi GUESS JEANS Tokyo Pop-Up
Aug 12, 2026 at 11:00am ~ Aug 31, 2026 at 8:00pm
GUESS JEANS opened its first mainland Asia flagship in Jingumae a little over a year ago, in July 2025. This August, the four-story store is hosting its most personal collaboration yet, a pop-up built around Houston-born singer keshi and timed to his Summer Sonic 2026 sets in Tokyo and Osaka, August 14-16.
What’s in the SIX SPEED RACIN’ Collection
The pop-up, called keshi x GUESS JEANS SIX SPEED RACIN’, centers on a limited merchandise line made entirely in the United States. The lineup is small and deliberate: a T-shirt, a bandana and a cap, each built to fold keshi’s aesthetic into GUESS JEANS’ denim heritage.
Where and When to Find It in Tokyo
The pop-up runs from August 12 to 31 at the GUESS JEANS Tokyo flagship, 4-26-14 Jingumae, Shibuya-ku, open 11am to 8pm daily. Anyone who buys a denim piece in-store can get it customized on the spot with a laser-print service exclusive to the pop-up. Downstairs in 81 BELOW, the store’s basement culture space, keshi’s own autographed items go on display for the run of the event.
About the Flagship Store
The Jingumae store marks GUESS JEANS’ first location in mainland Asia. Designed by Hiroshi Fujiwara of Fragment Design, the four-story building sits just off Cat Street, close to Omotesando Hills, and leans on poured concrete and greenery sourced from across Japan to bridge its Californian roots with the neighborhood around it.
Information
Start: Aug 12th 2026 at 11:00am
End: Aug 31st 2026 at 8:00pm
Free
