Hello Fuji

Hello Fuji

There's some hem-flipping going on

By

Originally published on metropolis.co.jp on February 2013

Former architectural student, interior-design store owner and corporate designer Tomohiro Ikegaya is fulfilling his vision through start-up company Goodbymarket. While his portfolio is diverse, he’s hit the mark with some clever Mt. Fuji designs. The Fuji T-Dry will help you look the part when you ascend the snowcapped peak—or give you a fashionable twist for some urban jogging. Flip up the hem of the T-shirt and Mt. Fuji appears in all its mountainous glory.

¥3,776 (of course); available at www.goodbymarket.com