Originally published on metropolis.co.jp on December 2009

In celebration of the end of Movember, home appliance maker Philips has released an innovative promotion for its Arcitec electric shaver. A new website called Hige-Sori Bijyo features videos of 20 “beautiful women” pretending to shave their faces with the razor. Visitors to the site have until January 11 to vote for their favorite model, and the girl who comes out on top will be crowned the Hige-Sori Queen. In an even more enticing twist, one voter will be selected to get a personal visit from the beardless queen—during which she’ll collect the shaved-off remains of his beard(!). According to Philips, by extracting carbon and graphite from the discarded hairs, they can create a 0.3 karat “diamond,” which will be presented to the lucky guy next June.
www.higebijyo.com