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Originally published on metropolis.co.jp on June 2013
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For a cup of soup with a twist, food company Acecook (eisukoku) has teamed up with groovy travel guide Co-Trip for an aesthetically pleasing package. A striking red wagasa (Japanese-style oil-paper umbrella) adorns the cover of Co-Trip’s latest guide to Kyoto—a far cry from the usual content overload found on tourism magazines here. The same design appears on the exterior of this instant dashi-based tofu soup with soy and green onions—reminiscent of the ancient capital’s cuisine. The cup includes a sachet of spice from a venerable Kyoto store founded in 1932.
¥150 at stores nationwide.