Originally published on metropolis.co.jp on January 2011

Forget texting while driving: Princeton’s new iPhone 4 holder lets you fire off tweets while you’re riding your bike. Okay, that’s probably not what the company had in mind here—they’re touting their handlebar mount as a way for cyclists to use the iPhone’s navigation system and capture video while on the go. But just think of the other ways you could spice up an otherwise monotonous bike ride: Tetris while coasting down Roppongi Dori! Updating your Facebook status during a relaxing ride through Yoyogi Park! The possibilities are endless. Just, er, try to remember that there are other vehicles on the road.

Princeton PIP-JTK1, ¥3,600. Available at major electronics stores and via www.princeton.co.jp