Originally published on metropolis.co.jp on June 2010

Summer is upon us, and women everywhere are getting ready to bare it all on the beach, by the pool… or at a 300-strong bikini parade, like the one held last month at the Venus Fort shopping complex in Odaiba. To promote its new Gillette Venus razor, parent company Procter and Gamble assembled 323 bikini-clad beauties to set a Guinness World Record for biggest swimsuit parade (the previous record, set in South Africa last year, had a paltry 287 people). The ladies marched along a 7km course through the interior of the shopping complex, with Guinness representatives on hand to confirm their achievement. Check out all the action at www.gillettevenus-cp.jp/venusparade.