Originally published on metropolis.co.jp on November 2013

A small towel is a constant companion around Tokyo. They serve to damp up sweat in the hot months and wipe away drizzle during the wet ones. Geo Design turns the everyday necessity into something fun with their norimaki towels (¥600 for a small, ¥800 for a large). They look like ordinary towels with colorful stripes, but when folded and rolled up they take on the appearance of everyone’s favorite sushi treat. There is an attached elastic loop to hold everything in place or hang the towel from a hook. Great for kids, they can also be brought along on a sushi picnic to raise a laugh.

Available online at http://geodesign-products.com