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March 31, 2022
Wayback Burgers Launches First Japan Store
Featuring vegan-friendly items and pet-friendly spaces
By Metropolis
Wayback Burgers is the latest vegan-friendly offering to hit Tokyo. Conveniently positioned a short walk from Omotesando station, the chic and spacious burger joint is the first to open in Japan for the 30-year-old American company. In addition to their signature beef burgers and shakes, the store serves as a collab with Japanese company Next Meats, adding their world-leading plant-based meat products to the menu.
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Overlooking Omotesando Hills, the first thing that stands out is the outdoor dining area in front of the store. Spacious and pet friendly, this deck is a welcome addition to Jingumae for those looking for a new place to bring their dog or soak up the sun while eating lunch. Entering the store, the minimalist design is reminiscent of a modern American diner and the menu (in English and Japanese) offers everything you’d expect from an American Wayback outlet such as their Classic and Cheeeesy Burgers and hand-dipped milkshakes as well as an exclusive Japanese menu which includes the vegan-friendly Next Burger Set.
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Part of the collab with Next Meats, the Next Burger is a plant-based (soy and pea) burger that closely resembles the look and taste of a beef patty sandwiched between green buns. When ordered as a set, the burger comes with Next Meats’ vegan tuna salad and Next Milk, Next Meats’ signature oat milk. Continuing the store’s focus on sustainability, the store utilizes plant-based straws and cutlery in order to minimalize its carbon footprint. Replete with spacious booths and free wifi, Wayback Burgers is also a great place for a lunchtime meeting or to catch up on some emails away from the office.
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With the menu soon set to expand to offer breakfast and tea-time options, as well as alcoholic drinks with dinner, Wayback Burgers is a great new environmentally conscious and pet-friendly option for vegans and pet owners in Tokyo.