Originally published on metropolis.co.jp on January 2013

Fashion snap app Zoolook offers hipsters a new way to share their look with the world—or at least the rest of Tokyo. The free iPhone-centric app allows users to photograph themselves in their favorite togs and share their personal look with other users. Designed in Japan but available in multiple languages, users tag and filter their look by item, brand, color, season or price. Looks can be shared via other social media sites and the hip but camera shy can even blur their face in the photos with the touch of a button. www.zoolook.me