March 25, 2010
Cry Me an iRiver
Originally published on metropolis.co.jp on March 2010 When it comes to perseverance in the face of gorillas like Apple, you’ve got to hand it to brands such as iRiver, the Seoul-based purveyor of all manner of pocket audio and video players. Its latest attempt to grab a few sales here in Japan is the P7, […]
By Metropolis
Originally published on metropolis.co.jp on March 2010
When it comes to perseverance in the face of gorillas like Apple, you’ve got to hand it to brands such as iRiver, the Seoul-based purveyor of all manner of pocket audio and video players. Its latest attempt to grab a few sales here in Japan is the P7, a very attractive 4.3-inch touch-screen media player that can handle pretty much all kinds of audio and video files, as well as simple text-based e-books. The P7 also boasts an impressive 35 hours of audio playback and seven hours of video per charge, while the 16GB of onboard memory can be complemented with a microSD card if more space is needed. However, when you can pick up an 8GB iPod touch online for around the same price (¥16,000 or so), it’s hard to see how many prospective buyers will be won over, even with those superior Korean attributes.
