Trends
How To Do a Hanami Picnic
A modern checklist for ancient celebrations
The Best Burritos in Tokyo
For the most delicious burritos, only in Tokyo
What to Order at 0%: Japan’s First Vegan-Friendly and Non-Alcoholic Bar
Our favorite multisensory mocktails, vegan wine and more in Roppongi
Why Does Japan Eat KFC On Christmas?
How KFC became Kentucky Fried Christmas in Japan
How To Choose And Use Furoshiki
Japan’s original eco bags
A Short History of Japanese Cheesecake
From ancient Olympic superfood to fuwa-fuwa fandom
Yamanashi: The Wine Country of Japan
From Western tradition to local production
The Ultimate Japanese BBQ Guide: Grilling Tips, Recipes and Must-Try Foods
Crispy on the outside
Spring in Japan 2025: Seasonal Foods and Traditions
Japan's food and drink agenda
The Viral Jam with the Self-Closing Lid Just Got a Glow-Up
AOHATA 55 Celebrates 55 Sweet Years with New Flavors, Fresh Looks, and On-the-Go Jams