Originally published on metropolis.co.jp on July 2013

Whether you like it or not, you’ll no doubt be familiar with at least a handful of artists or sugary pop groups managed by Avex. They infiltrate TV shows, commercials for sodas and sweets, and are to be found on every other billboard in Shibuya and Harajuku. Now you can see them all over nine days (Aug 3-11) in two handy locations—Shibuya-AX and Yoyogi National Gymnasium. Performers at A-Nation Island include Korean hotties Super Junior, sizzling Crystal Kay and funky video-makers World Order. Popular girls’ mags will hold fashion shows, and there will be stalls to browse and spend money at a fair in front of Yoyogi Gymnasium. Entry is ¥500 and concerts and other events are priced from ¥4,500 (adv)—buy online here.