July 15, 2010
In the Loop(to)
Originally published on metropolis.co.jp on July 2010 We’re among the first to admit that there are far too many online stores peddling Japanese ephemera to Western audiences, but newcomer Loopto is definitely one of the more stylish on the scene—and it has substance to boot. Technically, it’s actually a collection of stores, all operated directly […]
By Metropolis
Originally published on metropolis.co.jp on July 2010
We’re among the first to admit that there are far too many online stores peddling Japanese ephemera to Western audiences, but newcomer Loopto is definitely one of the more stylish on the scene—and it has substance to boot.
Technically, it’s actually a collection of stores, all operated directly by Japanese designers and manufacturers eager to spread the good word. Among the cool T-shirts, snazzy bags and intriguing furniture, the range of items is a lot broader than the usual single-focus sites manage. Better yet, much of it comes from across Japan—not just the usual areas.
With more stores set to sign up, and an online magazine complement promised soon, Loopto’s definitely one to watch.
