December 24, 2009
Mario Has an Eye for the Ladies
Originally published on metropolis.co.jp on December 2009 Let’s face it—there’s a fair chance that if you’re reading this beautiful tech spread, you didn’t grow up playing with Barbie or My Little Pony. Which is why the latest data from Nintendo on female gamers comes as quite a shock. According to research from Ninty’s US arm, […]
By Metropolis
Originally published on metropolis.co.jp on December 2009
Let’s face it—there’s a fair chance that if you’re reading this beautiful tech spread, you didn’t grow up playing with Barbie or My Little Pony. Which is why the latest data from Nintendo on female gamers comes as quite a shock.
According to research from Ninty’s US arm, a full 11 million women and girls are the “primary players” on games hardware in American households. That’s a sizeable chunk of the 45 million folk in total who love their consoles and handhelds.
Where the really surprising number comes is in the success of the Wii among those 11 million—the platform accounts for 80 percent of female gamers, with the remainder almost evenly split between PS3 and Xbox. Way to go, Mario.
