April 29, 2010
Scene Around Town
Originally published on metropolis.co.jp on April 2010 What: Advertisement for the horror film Survival of the Dead Where: Cinema Sunshine Ikebukuro (www.cinemasunshine.co.jp) Who: Created by students at the Tokyo Visual Arts school When: On display until May 14; movie premieres June 12 Why: This bit of guerilla marketing, in which a cinema box office appears […]
By Metropolis
Originally published on metropolis.co.jp on April 2010
Photo by Keigo Moriyama
What: Advertisement for the horror film Survival of the Dead
Where: Cinema Sunshine Ikebukuro (www.cinemasunshine.co.jp)
Who: Created by students at the Tokyo Visual Arts school
When: On display until May 14; movie premieres June 12
Why: This bit of guerilla marketing, in which a cinema box office appears to be overrun by zombies, has proven a little too effective. Passersby have complained that it’s “Freaky” and “I can’t look at it!”
Source: Cinema Today (www.cinematoday.jp), April 13
