Originally published on metropolis.co.jp on March 2012

One hundred cheerleaders in cute Sumida River-themed miniskirts will be on hand to encourage participants in next weekend’s Sumidagawa Parade. With the Tokyo Sky Tree due to open in May, the event is part of efforts to highlight the rejuvenation of the old downtown shitamachi neighborhoods along the river. Side attractions include a market featuring goods representative of the district’s monozukuri traditional crafts culture, a Designeast Mobile Workshop highlighting the area’s cutting-edge designers and a curiously titled Light x Fashion Workshop.

Azumabashi to Sakurabashi, Mar 24 (listing).