Sep 02, 2022 at 7:30pm ~ Sep 04, 2022 at 8:00pm

“M NIGHT OUT-BMW M 50TH ANNIVERSARY EXHIBITION”. The festival, which will be held for three days from September 2nd (Friday), will consist of three events, “THE RUNWAY”, “THE PARTY” and “THE EXPERIENCE”, which strongly reflect M’s new worldview. Under the slogan #WeAreM, witness the moment when the door to the future opens at Roppongi Hills.


At the beginning of the festival, the M model, which boasts the highest performance, and the model who wears the latest trends will co-star on the runway. A limited edition of 25 “BMW M4 CSL” Japan premieres are also planned, which will be the pinnacle of the M. 15 groups of 30 people are specially invited to a completely new show where the sensibilities of engineers and designers intersect.

*Campaign registration has ended.September 2, 2022 (Friday) 19:45 start (planned)
Roppongi Hills Arena
* Admission to this event is limited to invited guests only. Please note.

A one-night-only special party that celebrates M’s 50th anniversary in a grand way and reveals a new world of M. Produce an exciting night filled with exciting sounds and lights in an exclusive space. We will invite 5 groups of 10 people to a night full of enthusiasm.

*Campaign registration has ended.September 2, 2022 (Friday) 20:00 start (planned)
Roppongi Hills Oyane Plaza
* Admission to this event is limited to invited guests only. Please note.

An experiential event space will appear at the runway show venue on the first day. We welcome you as a cafe that offers relaxation during the day and as a lounge where DJs play at night. And O-Yane Plaza will be the “M HISTORY MUSEUM” that overlooks half a century of history and the future. In addition to the exhibition of successive M models, we will also have the latest model test drive experience around Roppongi Hills. Check out the link below for details, including the event timeline. More details are available here.

September 3rd (Sat) and 4th (Sun), 2022 12:00-20:00
Roppongi Hills Arena/Oyane Plaza

“L’Atelier de Joël Robuchon” has developed a special cocktail to commemorate the 50th anniversary of the BMW M. If you answer a questionnaire at the venue, we will give you a free drink of your choice, including special cocktails. In addition, as a double chance, we will present a complete limited quantity fan book “M LOVE”, which is packed with everything about BMW M, to 30 people by lottery from those who answered the questionnaire.

* Drinks will be served from 12:00pm to 8:00pm on Saturday, September 3rd and Sunday, September 4th.
*Special non-alcoholic cocktails are also available.
*The number of special cocktails that can be provided is limited, so it will end as soon as it runs out. Please note.

Jump out of the city and enjoy the world of M. A special accommodation test drive plan commemorating the 50th anniversary of M, where you can fully enjoy the performance of the rare M model on a magnificent driveway, will be won by lottery [total of 506 people]. Don’t miss this opportunity. More details are available here.

The BMW M4 GT3 is a state-of-the-art racing car that most vividly embodies the cultured tradition and constant innovation. The BMW M4 strongly reflects that DNA. Let’s experience the exciting world of BMW M, which celebrated its 50th anniversary, in a special movie in which both parties are fascinated by the city of Tokyo. In addition, please register from the button at the top of the movie for the “WeAreM Special Magazine” that will deliver information on the M model as soon as possible.



Start: Sep 2nd 2022 at 7:30pm

End: Sep 4th 2022 at 8:00pm