Originally published on metropolis.co.jp on August 2012
Beating the heat in Japan gets more technologically advanced every year. Adidas has come up with a new polyester fabric that reflects heat rays and controls body heat better than regular fabrics. The Adidas Icelive-4°C line of polo and t-shirts are made with a unique powder that absorbs heat when it comes in contact with moisture, lowering body heat when you sweat—which makes them good for those of us slaving in setsuden offices. These functional designs allow you to feel four degrees cooler than if you were wearing ordinary fabrics—get it? Well now you can.
Metropolis is giving away one each of the men’s and women’s polo and t-shirts to readers who can tell us your own best way to feel four degrees cooler. Send your cool ideas to giveaways@metropolis.co.jp with “Icelive” in the subject line. Contest closes Aug 31.
Congratulations to last month’s winners Chizuko Satsukawa and Patrick Redding who each won a pair of Adidas Climacool Fresh Ride runners.