Taco Bell Launches In Japan
April 22, 2015
For many years, those wanting a taste of the venerable Taco Bell had to find their way onto a U.S. military base, rendering the old slogan “make a run for the border” quite literal. The question of when the popular Mexican fast-food chain from America would finally set up shop on Japanese soil has remained unanswered—until now.
On April 21, Asrapport Dining opened the doors of Taco Bell’s first Japanese branch. Located in Shibuya, just up the street from fashion epicenter 109, the shop brings a fresh California-inspired design to a two-floor, 104-seat space where you can get spicy, if you like.
The festivities kicked off the day before, with Taco Bell International president Melissa Lora on hand to give a background of the company’s history and strategy. Lora’s passion for the menu and for lovers of Taco Bell was clear, and the approach to launching in Japan echoes the way Glen Bell founded the company in 1962: Keep it simple.
This means Japan gets a simplified menu of Taco Bell’s most popular items—Supreme and Crunchy Tacos, Fajita Burrito, Crunchwrap, Fajita Quesadilla—and of course nachos and Cinnamon Tostados. Some Japan exclusives also dot the menu in the form of the Taco Rice Bowl and the Shrimp and Avocado Burrito. But when will the Gordita will arrive on our shores? They answered, maybe down the road, but not right now.
While prices are not as low as may have been hoped, they’re very much in line with the norm for fast food in Japan. The Crunchwrap Supreme will run you ¥850 as a combo (includes drink and side), or ¥630 alone. The Fajita Quesadilla is the same, and a combo with two Supreme Tacos is ¥790 (a la carte Supreme Tacos are ¥320 each; the Beef Crunchy is ¥270). In a welcome move that still hasn’t caught on in Japan, drink refills are free. Are you a Dr. Pepper fan? They have it on tap. Try getting that elsewhere in Tokyo!
On opening day, more than 300 eager diners lined up all the way down to 109, something likely to continue for some time to come—so you may need to set aside some extra time for lunch. But if, like so many, you’ve longed for that taste of home and been waiting for this long-overdue addition to Tokyo’s dining scene, the time has come for you to Live Más!
1F/B1F Kanedai Bldg, 2-25-14 Dogenzaka, Shibuya-ku. 03-6427-8543. Open daily 10am-11pm. Nearest station: Shibuya. http://tacobell.co.jp
Metropolis was on hand the day before the big launch for a special media event. Leading the presentation was Melissa Lora, President of Taco Bell International, and as the hands of the clock led into lunchtime, we were amongst the first to taste tacos, quesadillas, and crunch wraps made right in the heart of Shibuya. Check out this quick glance at opening festivities!
Check out the menu, location, and more at tacobell.co.jp.
Fans of Taco Bell have been waiting for years (okay… decades!) for the longtime American favorite to open its doors in Japan. The day has finally come as Taco Bell’s first Japanese location opens its doors in Shibuya on April 21!Metropolis was on hand the day before the big launch for a special media event. Leading the presentation was Melissa Lora, President of Taco Bell International, and as the hands of the clock led into lunchtime, we were amongst the first to taste tacos, quesadillas, and crunch wraps made right in the heart of Shibuya. Check out this quick glance at opening festivities!Check out the menu, location, and more at tacobell.co.jp.
Posted by Metropolis Magazine on Tuesday, April 21, 2015