Originally published on metropolis.co.jp on March 2012

Surely not much more needs to be said than “Costco, Ikea and more delivered to your door—anywhere in Japan,” the tagline emblazoned across the website of Yoyo Market (http://yoyomarket.jp). Their easy-to-read English-language info clearly explains all the details, such as the ¥950 shipping fee per box (no matter what’s in it), free delivery over ¥30,000, how to access their friendly, accessible support and other features likely to make the western consumer weep with joy. Proper baking powder, 3D paint sets, lightbulbs, pillows, it goes on…