Small, Beautifully Formed—But Why?
Originally published on metropolis.co.jp on November 2009 It’s slightly tricky to know who buys portable television sets these days, especially those that use the crappy 1-Seg mobile digital format so beloved of phone makers here. Still, Panasonic’s tiny new Viera has a lot going for it on the design front, so is worth a look. […]
Originally published on metropolis.co.jp on November 2009

It’s slightly tricky to know who buys portable television sets these days, especially those that use the crappy 1-Seg mobile digital format so beloved of phone makers here. Still, Panasonic’s tiny new Viera has a lot going for it on the design front, so is worth a look.
The Viera MC75 has a 4.3in screen (making it not that much bigger than, say, an iPhone), 8GB of internal memory, and a slot for further expansion through an SD card. If you haven’t worked it out by now, the upshot is that the MC75 is essentially a pocket-sized digital VCR.
Panasonic says the device can hold up to 43 hours of video, whether it’s recorded from a 1-Seg broadcast (unlikely) or sourced from something like the TV at home, a camcorder or a cellphone. At ¥40,000, however, the littlest Viera is something of a luxury purchase.