Originally published on metropolis.co.jp on November 2009

Japanese lingerie maker Triumph certainly knows how to pull off an effective PR stunt—the company has already caused a splash with such items as the Jury System Bra (“to raise public awareness of the lay juror system”) and the My Chopsticks Bra (“with a set of collapsible chopsticks that tuck into either side”). Now, in response to the surging popularity of golf among Japanese women, Triumph has unveiled the Nice Cup in Bra. Just unfurl the garment and—presto—you have yourself an instant 1.5-meter-long putting mat, with the bra’s cups doing reverse duty as holes. There are also pockets for golf balls and tees, and the outfit comes with a combo skirt-greens flag with the words “Be Quiet” printed on the rear.
www.triumphjapan.com