BYD at Roppongi Hills Christmas Market

Nov 28, 2023 at 11:00am ~ Dec 10, 2023 at 11:00pm

BYD Auto Japan is excited to be the main sponsor of the enchanting Roppongi Hills Christmas Market for the first time. Founded in 1995 in Shenzhen, China, BYD Group has evolved into a global leader in IT electronics, automotive, new energy, and urban mobility. Their automotive success includes deploying electric vehicles in over 400 cities across 70+ countries, consistently ranking first in NEV sales in China for nine consecutive years. In 2022, BYD became the world’s No. 1 in electric vehicle sales, marking a remarkable milestone in our commitment to sustainable and innovative transportation solutions.

The Roppongi Hills Christmas Market, recognized as one of the oldest Christmas markets in Japan, is celebrating its 17th year this season. Through this sponsorship, people can become familiar with the BYD brand and have an opportunity to learn about BYD’s e-mobility at Hills Cafe/Space.

Festive Delights at “BYD e-LLUMINATION CAFE”

For a limited time, take a break in the enchanting ‘BYD e-LLUMINATION CAFE’ near Oroof Plaza, open from November 28th to December 10th. Experience the exclusive menu in a festive ambiance while admiring Christmas-themed displays of BYD ATTO 3 and BYD SEAL vehicles, and discover the charm of the compact EV, BYD DOLPHIN.

BYD Original Menu Highlights:

  • BYD Illuminated Beef Sandwich: ¥1,300
  • BYD Illumination Parfait: ¥1,200
  • BYD Bush Dolphin Noel: ¥1,300
  • BYD Dolphin Latte: FREE for questionnaire participants (¥700 otherwise, tax included)

To enhance your Christmas spirit, participate in their questionnaire for a complimentary BYD original sticker or the “BYD Dolphin Latte.” Additionally, five fortunate winners stand a chance to join the e-Mobility Friends Program, offering a week of monitoring BYD vehicles.

Explore V2L functions, witness captivating outdoor advertising, and enjoy vehicle exhibitions featuring models like the mid-size SUV “BYD ATTO 3” and compact EV “BYD DOLPHIN.” Get a sneak peek of the upcoming high-end sedan “BYD SEAL,” arriving in Japan by spring 2024.

Christmas Market Vehicle Exhibition:

  • Display: December 11 to December 25
  • 11am-9pm
  • Launching in Japan Spring 2024.
  • Inspired by the sea, featuring a sporty and elegant design.
  • Cruising range of 555km (WLTP), blending cutting-edge technologies like CTB for enhanced safety.

BYD ATTO 3 – Sporty Mid-Size SUV:

  • Sporty and dynamic design with a 5-star Euro NCAP safety rating.
  • Utilizes BYD’s proprietary “Blade Battery” and e-Platform 3.0 EV platform.
  • Impressive cruising range of 470km (WLTC) and spacious interior with 440 liters of luggage space

BYD DOLPHIN – Definitive Compact EV:

  • Compact EV tailored for Japanese parking, standing at 1,550mm in height.
  • Offers a range of 400km per charge with a Long Range option covering 476km.
  • Equipped with safety features like the “Infant Abandoned Detection System”.

  • Check out BYD DOLPHIN product page.



Start: Nov 28th 2023 at 11:00am

End: Dec 10th 2023 at 11:00pm


oppongi Hills Hills Cafe/Space


6−10−1 Minato City, Roppongi,