International Tokyo Toy Show 2026 returns to Tokyo Big Sight from August 27 to 30, bringing together Japan’s leading toy manufacturers, character brands and entertainment companies for one of the country’s largest family-focused events. Organized by the Japan Toy Association, the annual exhibition highlights the latest developments in toys, games, collectibles and educational products while offering a preview of trends that will shape the industry in the coming year.

Major domestic and international exhibitors will unveil new product lines, licensed merchandise, interactive experiences and technology-driven toys designed for children and collectors alike. Visitors can explore displays featuring popular anime and gaming properties, hands-on demonstrations, family-friendly activities and emerging innovations in learning and play.

The event also serves as an important meeting point for manufacturers, retailers, media organizations and licensing professionals. Alongside the business-focused exhibitions, the public days provide families with opportunities to discover upcoming releases, participate in interactive attractions and experience some of the biggest names in Japan’s toy and entertainment industries under one roof.

With tens of thousands of visitors expected, International Tokyo Toy Show 2026 remains one of the most influential events on Japan’s annual consumer and pop culture calendar.

Information

Start: Aug 27th 2026 at 9:30am

End: Aug 30th 2026 at 5:00pm

Tokyo Big Sight

https://www.toys.or.jp/jigyou_toyshow_ex_en.html