Marking over six decades of Sanrio’s character design and cultural influence, SANRIO EXHIBITION FINAL ver. THE BEGINNING of KAWAII is on view at the Mori Arts Center Gallery in Roppongi Hills.

First launched in 2021 as a traveling exhibition, this final Tokyo edition is the largest to date. The exhibition traces how “kawaii” developed from a graphic and emotional sensibility into a global cultural framework, moving through original drawings, products and archival material. 

More than 200 Sanrio friends are brought together, from widely recognized icons to lesser-seen characters. This final edition presents the largest volume of merchandise and designs ever shown in a Sanrio exhibition, spanning decades of production and visual shifts.

On the same floor, THE SUN & THE MOON (Cafe) runs a limited-time collaboration tied to the exhibition. The menu features character-inspired dishes such as a Pompompurin carbonara udon, a Hello Kitty burger and a Kuromi cake.

From April 24, the THE SUN & THE MOON (Restaurant) introduces an afternoon tea set based on the exhibition named “KAWAII Afternoon Tea －Final ver.－”. Reservations open April 17.

Date & Time

April 9 to June 21, 2026
Open daily

Exhibition: 

Sunday to Friday 10:00 to 18:00
Saturday and public holidays 10:00 to 20:00

Open 15:00 to 20:00 on April 9
Closes at 18:00 on May 6

THE SUN & THE MOON (Cafe)
11:00–22:00 (Last orders: Food 21:00, Drinks 21:30)

THE SUN & THE MOON (Restaurant)
11:00–17:00 (Last orders 15:00)
*Collaboration afternoon tea starts April 24.

Location

Mori Arts Center Gallery, Roppongi Hills Mori Tower 52F

Access

Direct connection from Roppongi Station (Tokyo Metro Hibiya Line, Exit 1C)

Tickets

Weekdays: ￥2,400 (Students: ￥1,000)
Weekends: ￥2,800 (Students: ￥1,200)

Information

Start: Apr 9th 2026 at 10:00am

End: Jun 21st 2026 at 8:00pm

Mori Arts Center Gallery

https://macg.roppongihills.com/en/exhibitions/sanrio-final-ex/