Name: SANRIO EXHIBITION FINAL ver. THE BEGINNING of KAWAII in Roppongi
Start: 2026-04-09T10:00:00+00:00
End: 2026-06-21T20:00:00+00:00
Location: Mori Arts Center Gallery

SANRIO EXHIBITION FINAL ver. THE BEGINNING of KAWAII in Roppongi

Apr 09, 2026 at 10:00am ~ Jun 21, 2026 at 8:00pm

Marking over six decades of Sanrio’s character design and cultural influence, SANRIO EXHIBITION FINAL ver. THE BEGINNING of KAWAII is on view at the Mori Arts Center Gallery in Roppongi Hills.

First launched in 2021 as a traveling exhibition, this final Tokyo edition is the largest to date. The exhibition traces how “kawaii” developed from a graphic and emotional sensibility into a global cultural framework, moving through original drawings, products and archival material.

More than 200 Sanrio friends are brought together, from widely recognized icons to lesser-seen characters. This final edition presents the largest volume of merchandise and designs ever shown in a Sanrio exhibition, spanning decades of production and visual shifts.

On the same floor, THE SUN & THE MOON (Cafe) runs a limited-time collaboration tied to the exhibition. The menu features character-inspired dishes such as a Pompompurin carbonara udon, a Hello Kitty burger and a Kuromi cake.

From April 24, the THE SUN & THE MOON (Restaurant) introduces an afternoon tea set based on the exhibition named “KAWAII Afternoon Tea －Final ver.－”. Reservations open April 17.

Photo: Takeshi Dylan Sadachi
2026 SANRIO CO., LTD. APPROVAL NO. SP660009

Date & Time

April 9 to June 21, 2026
Open daily

Exhibition:

Sunday to Friday 10:00 to 18:00
Saturday and public holidays 10:00 to 20:00

Open 15:00 to 20:00 on April 9
Closes at 18:00 on May 6

THE SUN & THE MOON (Cafe)
11:00–22:00 (Last orders: Food 21:00, Drinks 21:30)

THE SUN & THE MOON (Restaurant)
11:00–17:00 (Last orders 15:00)
*Collaboration afternoon tea starts April 24.

Location

Mori Arts Center Gallery, Roppongi Hills Mori Tower 52F

Access

Direct connection from Roppongi Station (Tokyo Metro Hibiya Line, Exit 1C)

Tickets

Weekdays: ￥2,400 (Students: ￥1,000)
Weekends: ￥2,800 (Students: ￥1,200)

Information

Start: Apr 9th 2026 at 10:00am

End: Jun 21st 2026 at 8:00pm

Mori Arts Center Gallery
6-10-1 Roppongi, Minato-ku, Minato-Ku 106-6108 Tokyo

¥2,400

https://macg.roppongihills.com/en/exhibitions/sanrio-final-ex/

Takeshi Dylan Sadachi

(佐立武士) Journalist, editor and cultural critic. Born in 1997, Takeshi grew up in Japan and the U.S. After studying at Waseda University, they worked as a journalist and editor for the Japanese edition of WWD. They have also contributed to publications and media in Japan and abroad. After several years in the industry, Takeshi was awarded a fully-funded scholarship from the UK government to pursue research at SOAS University of London, focusing on Japanese queer history and culture. Since returning to Japan in late 2023, they served as an editor at Metropolis, and are currently an editor at Esquire. A keen traveler, Takeshi has visited over 40 countries and territories, with more always on the list. You can find them on Instagram at @takeshiordylan or on Substack at @sadachi.