February 24, 2026
Japan’s Viral Gachapon and the Capsule Toy Craze
From nostalgic miniatures to working gadgets, these are the gachapon lighting up social media right now
By Roberto Neri and Arden Kreuzer
Scroll social media long enough, and one thing becomes clear: Tokyo’s gachapon scene doesn’t move in straight lines. There are no official charts, no weekly rankings and no universally agreed-upon “best” capsule toy. What instead drives the scene is a constant churn of new releases, rediscoveries and oddities that briefly dominate feeds before quietly disappearing.
That unpredictability is one of the defining traits of gachapon culture. And yet, certain sets prove more shareable than others, drawing attention well beyond Japan. In this article, we’ll walk through some of the most wanted gachapon of the year, as well as where to hunt for these elusive rarities.
Common types: Anime or game mascots, miniature toys, animal figurines, miniature furniture, keychains, rings, pouches and miniature food.
1. Polly Pocket: Nostalgia in Capsule Form

These tiny pastel playsets tap directly into millennial nostalgia. Each capsule compresses a miniature world that fits neatly into the palm of your hand. The appeal is immediate and emotional, making these sets especially popular with collectors who grew up with the originals.
Type: Miniature toy
Rumored Locations: Gachagacha no Mori PAPA Ageo Shopping Avenue Store (Saitama), Gashapon Bandai Official Shop Mozo Wonder City Store (Nagoya)
Price: ¥400
Maker: Bandai
2. Coca-Cola Capsule Shops: When a Brand Becomes a Scene

This Coca-Cola capsule series recreates miniature cans with detailed interiors inspired by the brand’s visual history. These feel closer to tiny dioramas than standard merchandise. Their appeal lies in the fine details, from retro signage to carefully rendered textures that reward close inspection.
Type: Miniature food
Rumored Locations: Bookstore Gashapon Department Store Orion Shobo Norte
Price: ¥500
Maker: Bandai
3. The Mini CD Player That Actually Works
Complete with tiny discs and a working playback mechanism, this retro mini CD player relies on surprise. It looks like a static prop until someone presses play. Scarcity is part of the appeal, with most sightings now coming from resale platforms.
Type: Functional miniature
Rumored Locations: Extremely rare; resale sites like Mercari are your best bet
Price: ¥500+
Maker: Toys Spirits
4. Japanese Train Melody
For anyone living in Japan, this sound lives rent-free in the brain. From station jingles to polite recorded warnings, these capsules distill everyday transit noise into a strangely comforting collectible. It’s the kind of gacha that makes sense only after you’ve heard it a thousand times.
Type: Sound, collectable
Rumored Location: Gacha Gacha no Mori Shinjuku SUBNADE
Price: ¥500
Maker: Toys Cabin
5. uni MITSUBISHI PENCIL Mini

A fully functional mini pen or pencil paired with a charm, this set leans hard into practical novelty. It’s small enough to disappear into a bag but usable enough to justify keeping it on your keys. The brand recognition adds to its quiet popularity.
Type: Functional miniature, keychain
Rumored Location: namco TOKYO Tokyu Kabukicho Tower, Gashapon Bandai Official Shop Akihabara Store, Capsule Lab Harajuku
Price: ¥300
Maker: Bandai
6. CanCam Anyone Acrylic Charm

Designed to hold a tiny photo, this acrylic charm is built for oshi-katsu culture. Slip in a purikura strip, a selfie or a favorite idol shot, and it becomes instantly personal. Its simplicity is what makes it so shareable.
Type: Functional miniature, keychain
Rumored Location: #C-Pla Shibuya, TOKYO GASHAPON STORE, #C-Pla Adhoc Shinjuku
Price: ¥300
Maker: Bandai
7. mofusand Strawberry Chocolate Cat Mascot

These swinging mascots feature mofusand’s signature cats holding chocolate-dipped strawberries. Cute without being loud, they sit squarely in the sweet spot of character merchandise.
Type: Keychain mascot
Rumored Location: None yet; Check on gashapon.jp for location updates
Price: ¥300
Maker: Bandai
8. Cup Noodle Topping Ring

This capsule-less release hides a ring inside a miniature Cup Noodles container. Each ring features a meticulously recreated topping, from shrimp to the famously vague “Nazo Niku.”
Type: Miniature food, ring
Rumored Location: Bandai Namco Cross Store Tokyo
Price: ¥500
Maker: Kitan Club
9. Obakenu Night Light

A tiny ghost-shaped night light with an on-off switch and replaceable batteries, this set blurs the line between toy and household object. It’s functional, cute and surprisingly well-made for its size. Not bad for something that comes out of a capsule.
Type: Functional, mascot
Rumored Location: Bandai Namco Cross Store Tokyo, #C-Pla Shibuya, #C-Pla Adhoc Shinjuku
Price: ¥400
Maker: Bandai
Where to Find Gachapon in Tokyo and Why it’s Never Guaranteed
Tokyo is home to the world’s largest capsule hub, the Gashapon Department Store in Ikebukuro’s Sunshine City, where stock rotates rapidly across thousands of machines. For Bandai-produced sets, the company’s official site, gashapon.jp, can help identify possible locations.
Ultimately, much of gachapon culture’s appeal lies in its instability. New capsules appear constantly, and today’s viral hit can become tomorrow’s forgotten item. The fun is never knowing what you’ll find—or what might suddenly take over your feed next.
Toys are better when won as prizes. Take a look at our guide to Winning the Arcade Machines in Japan.