Originally published on metropolis.co.jp on January 2012
The Tokyo relaunch of Wendy’s is taking place in upscale Omotesando with a new “premium burger” range. Not content with just “Where’s the beef?” Wendy’s has developed four new upscale burgers exclusive to Japan. The foie gras rossini burger (¥1,280) tops the bill while the avocado wasabi burger (¥820) brings sunshine and spice to the menu. Rounding ’em out are the truffle and porcini grill chicken (¥920) and the more down-to-earth chili burger (¥780). Don’t let the chic digs and fare scare you, you can still order it all up with fries, salad and a drink—or the usual Frosty for that classic Wendy’s feeling.