Originally published on metropolis.co.jp on February 2012

The streets of Omotesando are awash with goodies from Shikoku’s Ehime Prefecture, until March 3. Twenty-four shops have joined up to the Ehime Café Project, in order to bring to the trendy public some luscious produce from the seaside province. The flagship store is Café Home, which will be dubbed Ehime Café for the duration. Their limited menu includes freshly squeezed mikan juice (¥650), sea bream carpaccio (¥800), and other goodies. Find the complete list of participating locales at www.oishiiine.net/shop_list.html.