If you’ve ever seen a jam jar magically reseal itself on social media, chances are it was AOHATA. That satisfying pop and self-closing lid? Yep, that’s them.

One of AOHATA’s flagship lines, the low-sugar AOHATA 55, is celebrating its 55th anniversary in style, with fresh seasonal blends, eco-friendly upgrades and new packaging.

The Viral Self-Closing Lid

Let’s talk about the internet-famous self-closing lid. No, it doesn’t vacuum-seal or magically screw itself shut—but the smart design makes the cap gently fall back into place when you let go, helping keep things neat and convenient. It’s oddly satisfying, and surprisingly functional. It’s a small detail that went viral for a reason and once you try it, you’ll wonder why all lids aren’t this clever.

Fresh Flavors for AOHATA 55, Season by Season

You know that feeling when strawberries just hit differently depending on the time of year? AOHATA gets it. That’s why they’re launching two new limited-edition strawberry jams tailored to Japan’s seasons:

• Strawberry Refreshing Blend (Spring/Summer) — Light, zesty, and sweet-tart, like biting into summer itself. Shipping from February to August.
• Strawberry Rich Blend (Autumn/Winter) — Think cozy, deep, and rich—perfect for chilly mornings. Available August to February.

This is the first time a jam in Japan has been crafted specifically to match seasonal vibes. It’s like Mother Nature herself whipped up a batch.

Bread’s New Best Friend

Turns out, 35% of Japanese breakfasts feature bread. AOHATA 55 figured, why not make a jam that feels like it was born to be slathered on thick, fluffy slices? The updated recipe boosts the aroma, fruit punch, and overall vibe when paired with bread. No offense to butter, but this jam might just steal the spotlight.

Packaging That Pops (And Protects)

AOHATA isn’t just updating what’s inside the jar. The outside’s getting a glow-up, too:

• Cap: That bold blue? Inspired by the Seto Inland Sea, AOHATA’s birthplace.
• Bottle: Subtle sparkles mimic sunlight on water—because who doesn’t want a little shimmer with breakfast?
• Label: Big, juicy fruit illustrations make it easy to spot your favorite flavor.

Stick Jams: Jam, But Make It Portable

AOHATA gets that life isn’t all sit-down breakfasts. Enter: stick-type jams for on-the-go goodness. Whether you’re packing a bento or fueling up for a hike, these single-serve packets have you covered.

Flavors include:

• Strawberry (Refreshing & Rich Blends)
• Orange Marmalade
• Wild Blueberry

Oh, and they’re eco-friendly, with paper-based packaging.

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Lights, Camera, Jam!

Mark your calendar for April 1, 2025. That’s when AOHATA’s new commercial drops nationwide, showcasing its passion for seasonal flavors and top-notch ingredients.

• Title: “Two Types That Harmonize with the Seasons”
• Watch It Here: AOHATA 55 CM or below

Quick AOHATA 55 Jam Facts:

• Launch Date: February 20, 2025
• Price: Starting from ¥298
• Flavors: Strawberry (two seasonal blends), Orange Marmalade, Wild Blueberry, Apple, Apricot, Fig, and more.

For more juicy details, head to AOHATA Official Website.