February 25, 2010
Big Brother Says: Recycle
Originally published on metropolis.co.jp on February 2010 It’s pretty much a given these days that we should recycle our old cell phones, but it’s equally clear that most folks don’t. That’s probably why the Ministry of Economy, Trade and Industry (METI) has started a campaign to light a fire under the recalcitrants, using the power […]
By Metropolis
Originally published on metropolis.co.jp on February 2010
It’s pretty much a given these days that we should recycle our old cell phones, but it’s equally clear that most folks don’t. That’s probably why the Ministry of Economy, Trade and Industry (METI) has started a campaign to light a fire under the recalcitrants, using the power of anime.
The current scheme features a pop video of virtual idol Hatsune Miku warbling about recycling old phones hidden away in drawers, something that’s bound to make all the difference in the world. The METI guys even encouraged Miku fans to submit their own art for the vid, which tells us they’re really down with the kids. Keep it up, lads—you’ll get there one day.
