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Originally published on metropolis.co.jp on September 2012
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With “extraordinary art as a backdrop,” corporate entertainment and brand-awareness-raising among “high-net-worth individuals” is the goal of the fourth Tokyo Photo art fair. This year’s event features exhibits from 30 galleries, including the prestigious Gagosian and a focus on contemporary Chinese photography, no doubt sure to open the wallets of collectors looking for the Next Big Thing. Those without the wherewithal to participate in a fresh art bubble can enjoy lectures such as one by renowned New York collector W. H. Hunt on his new book The Unseen Eye.