Ehtel Release Party
Jul 22, 2026 at 10:00am ~ Aug 29, 2026 at 10:00pm
A new exhibition combines interactive installations with the launch of the Ehtel energy drink
The Ehtel Release Party combines large-scale multimedia installations with the launch of a new energy drink.
The experience unfolds across two distinct spaces. First, the fourth floor welcomes all visitors with a pop-up store featuring exclusive merchandise and complimentary tastings of the new Ehtel drink. Meanwhile, a glitch-inspired visual environment transforms the space. It’s a little like stepping inside a computer that’s having a very stylish meltdown.
Next, ticket holders can head to the fifth and sixth floors for an immersive exhibition built around the theme of “stimulation.” Dozens of original, story-driven installations combine projection mapping, spatial audio, and lighting. Together, they create interconnected environments that encourage guests to explore at their own pace.
At the center of the exhibition sits Ehtel, an “unforgettably sour” energy drink created exclusively for the project. Instead of acting as a simple product launch, the drink drives the exhibition’s narrative. As a result, it connects the installations with the event’s fictional world.
Finish your day with a boozy kick with our guide to the Best Rooftop Bars in Tokyo.
Information
Start: Jul 22nd 2026 at 10:00am
End: Aug 29th 2026 at 10:00pm
Shibuya Stream Hall
Tamagawa Street,3 Chome-21-3 Shibuya, Shibuya
¥2,900 - ¥3,200
