Mikkeller: 20 Years of Beer and Art

Aug 01, 2026 at 3:00pm ~ Aug 14, 2026 at 9:00pm

In the beginning, Mikkeller’s labels were a simple affair. But after Mikkeller’s first Art Director, Keith Shore, created Henry and Sally, the characters grew to become synonymous with Mikkeller’s visual identity.

Since 2013, Henry and Sally’s sometimes dramatic friendship has played out in front of the craft beer world. They are fun, playful, and as wild as the beers! They have an impressive list of adventures on their CVs, playing the leading roles in most of Mikkeller’s artwork.

To capture Henry and Sally’s world in words is difficult, so we will follow their journey though beer labels instead: from Mikkeller’s art before our beloved friends came on the scene, to their current globe-trotting lifestyle.

About Mikkeller
Mikkeller is first and foremost beer. Showcasing all possible styles and ingredients, this is a universe whose endless possibilities include hops, malt, barrel aging, spontaneous fermentation, coffee, passion fruit, cherries, chilli, yuzu, chocolate and more.

But it does not stop there. We also operate bars and restaurants around the world, host an internationally-renowned beer festival and have a world-wide running club with 250 branches in 37 different countries.

Last but not least, Mikkeller engages in a myriad of fun projects and collaborations with talented, innovative people from the wondrous worlds of gastronomy and culture.


Paul Park Avatar

Paul Park

Paul is a U.S. Air Force veteran and Temple University student studying Tourism & Hospitality. He's spent the last decade living across Okinawa, Korea and Thailand, and now calls Tokyo home. When he's not in class, he's on his skateboard, behind a camera, or cycling down streets he's never explored before.